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A trusted source
for the partner economy.

Jay provides timely, data-backed context on channels, ecosystems, marketplaces, managed services and the impact of AI on routes to market.

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Jay McBain
Chief Analyst at Omdia2021 Channel Influencer of the Year31 years in the channelAvailable for deadline-led commentary

Recent commentary

AllMarket outlookAIMarketplacesPartner strategy

Topics available for comment

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Channel ecosystem strategy

The forces changing partner programs, leadership mandates and routes to market.

Partner-led growth

How services, influence and recurring value reshape partner economics.

AI and the partner ecosystem

What agentic AI changes for roles, programs, software and customer journeys.

Marketplaces and co-sell

Cloud marketplace growth, private offers, co-sell and services attach.

MSP market outlook

Managed services growth, cybersecurity demand and business-model shifts.

Channel software landscape

The technology stack behind modern partner and ecosystem operations.

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